lance armstrong said he quote, left it all on the table in his interview with oprah winfrey. that airs tonight. before his downfall he earned millions of dollars a year from endorsements. all of that money is now in jeopardy. jeff, good morning. >> good morning. the news isn't getting any better for lance arm strong. this morning we have been told the international olympic committee has stripped his bronze medal from the 2000 olympics. when he was winning all of that companies threw big endorsements at him. not only because of his triumphs in cancer and cycling, but also because he positioned himself as being above the widespread doping. >> 17 to $20 million a year from nike. >> a doper. >> 2 to 3 million from anheuser-busch. >> michelobe ultra. >> wake up wow, did that really happen? >> another 2 to 3 million from oakley. >> yeah, it really happened. >> reporter: lance armstrong has likely made more than $100 million in endorsement deals throughout his career. now his brand looks a lot different. >> it really had a heavy hand in really trying to essentially crush people that